[img]3932|left|||no_popup[/img]PUEBLO, Colo. - The Professional Bull Riders announced that they have extended their partnership with Lucas Oil to be the “Exclusive Automobile Motor Oil/Additive, Fuel Treatment, and Lubricant Manufacturer” of the PBR.

In addition to its involvement with the nationally-televised Built Ford Tough Series, Lucas Oil will be the title sponsor for a series of Touring Pro Division events, which is the developmental tour of the PBR. Lucas Oil will also provide a series of exclusive discount services for PBR riders and stock contractors.

“We are excited to announce a renewed and expanded marketing partnership with our friends at Lucas Oil,” said PBR CEO Jim Haworth. “Noted for their creative marketing approach with some of the most prestigious properties in sports, including Lucas Oil Stadium in Indianapolis, as well as a number of grassroots sports properties, we are excited for them to continue their involvement with the PBR family of partners.”
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[img]3931|right|||no_popup[/img]“I couldn’t be more proud to have Lucas Oil Products partnering with the championship-caliber riders and the PBR itself,” said Tom Fredrickson, General Manager and Chief Administrative Officer of Lucas Oil Products. “The bull riders and the fans of the PBR are extremely passionate about their sport, and most are passionate about their vehicles as well. This partnership is a perfect fit for us to connect and share the passion we have in our products in a fun and exciting way.”

The BFTS is televised every week on CBS, CBS Sports Network, NBC, NBC Sports Network, and YouTube. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer.

It is the sixth year in a row that the world’s most famous arena has hosted the PBR, which is the world’s premier bull riding organization. The nationally-televised BFTS features the best and highest-paid bull riders on the planet competing against the world’s best bulls.

New York is the first stop for the BFTS, which will make 29 stops in 23 states before the Built Ford Tough World Finals in Las Vegas on Oct. 24-28, 2012. The World Finals are where the PBR World Champion will be crowned and awarded the coveted Championship Buckle and a $1 million bonus. The richest bull riding event in the world, the World Finals has a total purse of more than $2 million.

About Lucas Oil Products
Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fasting‐growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem‐solving additives and car‐care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company’s marketing strategy. Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, Missouri and the Lucas Oil I‐10 Speedway in Blythe, California. In 2007 Lucas Oil founded its own production house, Lucas Oil Studios, dedicated to high action motorsports. Currently Lucas Oil Studios produces over 300 hours of original programming for networks such as CBS, NBC, SPEED, Versus, Outdoor Channel and MAVTV. More information on Lucas Oil Products can be found by visiting www.LucasOil.com.

About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. This year marks the 20th anniversary of the founding of the PBR. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that is televised worldwide. More than 100 million viewers annually watch primetime PBR programming on networks around the world including CBS, CBS Sports Network, NBC, NBC Sports Network, and YouTube. The PBR has awarded over $100 million in prize money and 24 riders have earned over $1 million, including Justin McBride with $5.5 million -- the most of any western sports athlete in history. Nearly two million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.